Local Agency Beats out National Competition for PGA TOUR Champions Event
NORCROSS, Ga. – Frenik Marketing Group and officials of the Mitsubishi Electric Classic (MEC) have just announced that Frenik will be taking over as the Official Marketing Partner for the 2019 tournament. This announcement comes after three years of increased involvement, moving from social media aide to managing all social and digital content, as well as on-site event support.
In addition to Frenik’s previous responsibilities, this year, they will be taking on all public relations duties, including media relations and advertising. The company’s founder credits the firm’s unconventional approach to this increased level of partnership. “We’ve always had a different way of partnering with clients and producing work,” says Frenik CEO Jordan Sandler. “The fact that we’ve grown from handling a small piece of the tournament to becoming the agency of record in just three short years speaks to the results our hands-on approach has achieved.”
The Tournament Director for Mitsubishi Electric Classic credits Frenik for building a strong partnership and demonstrating a high level of performance over the short time the two have been in business together. “With an event like this, planning, media coordination and word of mouth, is everything,” said Monte Ortel. “We need to know our marketing partner has a deep understanding of the community around us. Having Frenik on our team will allow us to enhance our relationships with tournament partners, benefiting charities, media contacts, and expand the tournament’s messaging through creative platforms.”
Since its inception in 2013, the Mitsubishi Electric Classic has grown to be one of the premier sporting events on the PGA TOUR Champions schedule and across Georgia. To date, the tournament has raised over $2 million in charitable donations. Together, the two organizations hope to improve vendor, player and spectator experience for the 2019 tournament.
The Mitsubishi Electric Classic tournament will take place April 15-21, 2019 at TPC Sugarloaf, located at 2595 Sugarloaf Club Drive, Duluth, GA 30097. Tickets for the event can be purchased online at the Mitsubishi Electric Classic website.
About Frenik Marketing Group:
Driven by a team of curious, optimistic people, Frenik Marketing Group is a full-service digital marketing agency partnering with both Atlanta-based and national clients. Whether working on individual projects or acting as a bolt-on, full-service agency, the company is in the business of finding and amplifying a brand’s true identity while calling out bad ideas, pushing clients into new territory, and changing the conversation around marketing, technology, and advertising. For more information, visit: www.freniklabs.com.
About the Mitsubishi Electric Classic:
The Mitsubishi Electric Classic is an official event on the PGA TOUR Champions scheduled for April 15-21, 2019. This 54-hole stroke play golf tournament features 78 PGA TOUR Champions professionals competing for a $1.8 million purse at the prestigious TPC Sugarloaf in Duluth, Georgia. The event, which will benefit local charities through the Gwinnett Championship Foundation, Inc., has raised over $2 million since its first tournament in 2013. All three official rounds will be internationally televised on the Golf Channel. For more information, visit: www.mitsubishielectricclassic.com.